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AGH PERFORMANCE

Real Report Example

Basic + Full Report — New vs. Used Comparison, 2 vehicles. This is an actual report delivered to a real customer, with identifying details redacted below.

What's redacted: the vehicle's VIN and the dealership name are blurred to protect the customer's and dealer's privacy. Everything else — the analysis, scoring, and numbers — is exactly what was emailed. Not sure what a term means? See our report key →
BEST DEAL ANALYSIS · 2 VEHICLES COMPARED
Best Deal: 2026 Ford Expedition MAX Active
Best combined deal score of 75/100 — Strong Deal
VehicleScoreOpenRock BtmWalk AwaySave
#1 2026 Ford Expedition MAX ActiveNEW15–21 MPG est. MPG75$66,496$67,168$67,668$236
#2 2025 Ford Expedition MAX Platinum 4WD15–21 MPG est. MPG45$63,663$65,163$71,679$2,743
AUTO AGENT · VEHICLEREPORT · NEW VEHICLE
2026 Ford Expedition MAX Active
New · Arceneaux Ford · New Iberia · Franchise
VIN: 1FMJK1H87TEA43445
MSRP: $74,465  Invoice Est: $69,252  Holdback: $2,234
75
at asking
82
steal
A+
value
+7 → steal
GREAT PRICE8.8% below MSRP
Score Breakdown · 75/100
Price vs MSRP (8.8% below sticker)20/20
Dealer Margin (1.1% above true cost)23/30
Estimated urgency (days on lot unknown) — Current model year — no aging pressure7/25
Incentives — none available on this trim15/15
Buyer Protection · Full factory warranty10/10
$67,904
Asking Price
Unknown
Days on Lot
0
Price Drops
None
ADM
Opening Offer
$66,496
Never open at target
Rock Bottom
$67,168
Invoice − holdback − incentives
Walk Away
$67,668
True cost + $500
MSRP
$74,465
Window sticker
You save at walk away price Realistic target$236
Negotiation Ladder — Projected Score Per Tier
Steal
Dealer taking a loss — rare but possible at model-year-end
Below $67,168
82
+7
Great Deal← asking price is here
Within 5% of rock bottom — your walk away target zone
$67,168 – $70,526
82
+7
Good Deal
5–10% above rock bottom — solid savings, acceptable outcome
$70,526 – $73,885
75
Fair Deal
10–18% above rock bottom — push harder before accepting
$73,885 – $79,258
75
High / Overpriced
More than 18% above rock bottom — significant room to negotiate
Above $79,258
75
Score shown is projected if you negotiate into that price range · only price-sensitive categories change
1 · Upfront Purchase Price
Walk away target$67,668
Lowest upfront in comparison✓ Best price
2 · 3-Year Operating Cost$8,200
Fuel · 12k mi/yr · $3.50/gal$7,000
Maintenance est. · new vehicle under warranty$1,200
Full factory warrantyCovered ✓
3 · Resale Impact — only if you sell
Est. value lost to depreciation over 3 yrs~$21,585
Est. vehicle value after 3 yrs~$46,083
How Ranking Was Determined
#1 · This vehicle · Purchase + Operating
$75,868
$67,668 + $8,200
Ranked by purchase price + 3-year operating cost — cash you actually spend. Depreciation shown for context but not included in ranking.
True Dealer CostSOFR + 200bps Floor Plan
Invoice (MSRP × 93%)$69,252
Holdback (−3% of MSRP)− $2,234
Initial flooring fee$150
Floor plan interest · 0 days$0
Lot insurance · 0 days$0
True Dealer Cost$67,168
Negotiation
""I have researched invoice pricing on the 2026 Ford Expedition. I am prepared to pay $67,168 out the door — what do we need to do to make that work today?""
01Invoice on this vehicle is approximately $69,252. With holdback of $2,234, the dealer true cost is around $67,168. My offer of $67,168 leaves them a reasonable profit.
02Walk away at $67,668 if they cannot reach your number. New inventory arrives regularly and dealers frequently call back within 48 hours.
Deal Analysis — Why This Score
Working in Your Favor
✓ Price vs MSRP (8.8% below sticker)20/20
✓ Dealer Margin (1.1% above cost)23/30
✓ Incentives — none confirmed available on this model/trim15/15
✓ Buyer Protection — full factory warranty10/10
Dragging the Score Down
✗ Estimated urgency (days on lot unknown) — Current model year — no aging pressure7/25
Generated by AUTO AGENT · VehicleReport · REAL REPORT EXAMPLE (REDACTED)
AUTO AGENT · VEHICLEREPORT
2025 Ford Expedition MAX Platinum 4WD
Mendoza Ford · Maurice · Franchise
VIN: 1FMJK1MG6SEA64699
KBB Trade-In: $62,513  Est. Market Value: $73,765 (KBB × 1.2)
45
at asking
59
good
A+
value
+14 → good deal
Fair Price
Within 2% of market
VehicleReport: Weak Dealvs.cargurus: Good Deal
What This Means For You
At 0 days with Fair Price, this is a moderate position. Negotiate firmly using the auction alternative as your anchor.
Score vs. Price Rating
Score and price are both in the moderate range. Focus on car quality first — then use days on lot as your negotiation anchor.
Low urgency — minimal pressure on dealer
Score Breakdown · 45/100
Price vs. Market (0.9% above market)8/30
Vehicle Quality · clean history26/30
Dealer Value · margin 16.9%8/20
Base: 42/80 · Bonuses
Days on lot unknown · bonus—
Momentum · bonus—
Franchise dealer · bonus+3
$74,422
Asking Price
—
Net Change
0 days
Days on Lot
—
Days on Site
15–21 MPG est.
Combined MPG
0 days on lot1 ownerNo accidents
⚠ Red Flags
  • ► NHTSA Recall: ENGINE AND ENGINE COOLING:ENGINE:OIL/LUBRICATION — Ford Motor Company (Ford) is recalling certain 2024-2025 F-150, Expedition, and 2024 Lincoln Navigator vehicles equipped with 3.5L GTDI engines. The ...
  • ► NHTSA Recall: AIR BAGS:FRONTAL — Ford Motor Company (Ford) is recalling certain 2025 Navigator and Expedition vehicles. The passenger side air bag may have been manufactured incorrect...
  • ► NHTSA Recall: SERVICE BRAKES, HYDRAULIC:POWER ASSIST:ELECTRIC:CONTROL MODULE:SOFTWARE — Ford Motor Company (Ford) is recalling certain 2025 Lincoln Navigator, F-150, Expedition, Bronco, and Ranger vehicles. The Electronic Brake Booster (E...
  • ► NHTSA Recall: SERVICE BRAKES, HYDRAULIC:POWER ASSIST:ELECTRIC:CONTROL MODULE — Ford Motor Company (Ford) is recalling certain 2025 Lincoln Navigator, F-150, Expedition, Bronco, and Ranger vehicles. The Electronic Brake Booster (E...
  • ► NHTSA Recall: ELECTRICAL SYSTEM: INTEGRATED TRAILER BRAKE CONTROL — Ford Motor Company (Ford) is recalling certain 2021-2026 F-150, 2022-2026 F-250 SD, F-350 SD, F-450 SD, F-550 SD, Maverick, 2024-2026 Ranger, 2023-202...
True Dealer Cost · Franchise · SOFR 3.66% + 200bps$9.694/day
Est. dealer retail · Standard tier · KBB × 1.2$73,765
KBB Trade-In (dealer acquisition)$62,513
Initial flooring fee$150
Reconditioning cost$1,000
Floor plan interest · 0 days$0
Lot insurance · 0 days × $0.90/day$0
True Dealer Cost$63,663
Auction Alternative · What Dealer Gets at Manheim/ADESA
Desirability tier (102% of KBB)$63,763
Auction seller fee− $500
Transport to auction− $350
Dealer Net at Auction$62,913
Dealer loss at auction vs. true cost: $-750 · auction is worse than selling to you
Dynamic Rock Bottom by Days on Lot — Car at Day 0
0–44 Days ← NOW
$65,163
45–89 Days
$64,907
90+ Days
$64,413
120+ Days
$64,413
$10,759
Dealer Profit at Ask
Day ~0
Break-Even Day
Unknown
Days Since Last Change
Opening Offer
$63,663
Never open at target
Rock Bottom
$65,163
True cost + margin
Walk Away
$71,679
Rock bottom + 10%
Dealer Auction Reserve
$62,913
Their Manheim net — your floor
You save at walk away price Realistic target$2,743
Best case at rock bottom price$9,259
Negotiation Ladder — Projected Score Per Tier
Steal
Dealer taking a loss — rare but possible at 120+ days
Below $65,163
75
+30
Great Deal
Within 5% of rock bottom — your walk away target zone
$65,163 – $68,421
68
+23
Good Deal
5–10% above rock bottom — solid savings, acceptable outcome
$68,421 – $71,679
60
+15
Fair Deal← asking price is here
10–18% above rock bottom — push harder before accepting
$71,679 – $76,892
45
High/Overpriced
More than 18% above rock bottom — significant room to negotiate
Above $76,892
45
Score shown is projected if you negotiate into that price range · only price-sensitive categories change
1 · Upfront Purchase Price
Walk away target$71,679
Lowest upfront in comparison✓ Best price
2 · 3-Year Operating Cost$9,484
Fuel · 12k mi/yr · $3.50/gal$7,000
Maintenance est.$2,484
Warranty gap exposureCovered ✓
3 · Resale Impact — only if you sell
Est. value lost to depreciation over 3 yrs~$16,167
Est. vehicle value after 3 yrs~$55,512
How Ranking Was Determined
#2 · This vehicle · Purchase + Operating
$81,163
$71,679 + $9,484
Ranked by purchase price + 3-year operating cost — cash you actually spend. Depreciation shown for context but not included in ranking.
Estimate confidence: Medium — one key field missing, estimate is approximate
Missing: days on lot
Negotiation
""I've done my homework on this vehicle. I'm ready to move today — what's the best you can do on the price?""
01Open at $63,663 and let them counter. You have room to move to $65,163 — never open at your target number. Let the negotiation breathe.
02If they push back below $71,679, walk away — or tell them you'll come back in 90 days. Your leverage grows significantly with time and they know it.
03"This vehicle doesn't have CPO certification — for a franchise dealer, that's a choice that leaves me with less protection. Factor that into your counter-offer."
04Your walk away price is $71,679. If they cannot reach this number, thank them and leave your contact information. Dealers frequently call back within 48 hours once they see you were serious.
About the NHTSA Recall shown above
Recalls are pulled by make/model/year and may not apply to this specific VIN. Check nhtsa.gov/recalls with the exact VIN to confirm. Recalls do NOT affect the VehicleReport score — shown for safety awareness only.
Deal Analysis — Why This Score
Working in Your Favor
✓ Vehicle Quality — Clean history, normal mileage26/30
✓ Protection Bonus +3 — Franchise dealer3/5
Dragging the Score Down
✗ Price vs. Market — 0.9% above market value8/30
✗ Dealer Value — Dealer margin: 16.9%8/20
What Asking Price Would Make This a Better Deal
Good Dealneeds 25 more pts$27,908
Strong Dealneeds 35 more pts$9,303
Price is one lever — urgency, history, and momentum also drive the score. The biggest single factor is days on lot. Come back when this car has been sitting longer.
Action Plan — How to Get a Better Deal
Wait until day 31 (Moderate pressure)Projects to 48/100 · Weak Deal
At day 31, urgency improves to Moderate pressure. Combined with maximum price negotiation, targets Weak Deal.
Wait until day 60 (High urgency)Projects to 51/100 · Weak Deal
At day 60, urgency improves to High urgency. Combined with maximum price negotiation, targets Weak Deal.
Wait until day 90 (Very high urgency)Projects to 53/100 · Weak Deal
At day 90, urgency improves to Very high urgency. Combined with maximum price negotiation, targets Weak Deal.
Wait until day 120 (Maximum urgency)Projects to 55/100 · Weak Deal
At day 120, urgency improves to Maximum urgency. Combined with maximum price negotiation, targets Weak Deal.
Days on lot is free leverage — it accumulates without any action from you. Price negotiation is additional leverage on top.
Floor plan rate calculated from SOFR 3.66% (Fallback) · Estimated · FRED API unavailable
Generated by AUTO AGENT · VehicleReport · REAL REPORT EXAMPLE (REDACTED)

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