Car Buying Intelligence

The Dealership
Has A Team.So Should You.

We break down the numbers dealers don't want you to see — estimated market cost, auction floor benchmarks, negotiation leverage — and deliver a ranked report so you walk in knowing exactly what to offer.

View My Options See How It Works
Estimated Market Cost Analysis
Live Market Analysis
Full Report Data Available
NHTSA Recall Checks
Results Delivered by Email
Process

How It Works

Choose your tier, pay securely, tell us what you need — we analyze the market and deliver a complete report. No appointments, no back-and-forth, no dealership games.

01
Choose Your Assessment & Pay

Pick the tier that fits — Basic, Basic + Full Report, Market, or Premium — and pay securely through Stripe.

02
Tell Us What You Need

After payment, you'll fill out a short form. Basic and Basic + Full Report: paste the listing URL(s) for vehicles you've already found. Market and Premium: tell us what you're looking for and we source the vehicles for you.

03
We Run the Analysis

We research market pricing, estimate carrying costs based on industry averages, calculate a data-driven negotiation floor, and identify your walk-away price. NHTSA recall checks on every vehicle.

04
Get Your Report & Walk In Prepared

Delivered to your email — deal score and full market analysis on every tier, plus negotiation ladder, opening script, and talking points on Basic + Full Report, Market, and Premium. Know your target number before you sit down.

Assessment Tiers

Pricing That Pays For Itself

A single negotiation win covers the cost of any tier. Choose how deep you want to go.

Assessment Tiers
Basic Assessment Used vehicles only
Client provides links
Send me the listings — I run the analysis and deliver your results by email.
$25
per session · up to 3 vehicles · + tax if applicable
What you receive
  • ✓ Deal score — Steal, Great, Good, Fair, or Overpriced
  • ✓ Asking price vs. estimated market value
  • ✓ Days on lot where available
  • ✓ Price drop history
  • ✓ Owner count & accident history where available
  • ✓ Open safety recall flags
  • ✓ Opening offer, rock bottom & walk away price
  • ✓ Estimated savings at walk away
Not included
  • ✕ Estimated dealer acquisition cost
  • ✕ Negotiation strategy & talking points
  • ✕ Ranked vehicle comparison
  • ✕ New vs. used comparison
→ Upgrade to Market Assessment to unlock full negotiation intelligence Get My Report — $25
Basic + Full Report New & used vehicles
Client provides links
Send us the listings — new or used — and we run the full Premium Assessment and deliver complete results by email.
$65
per session · up to 3 vehicles · + tax if applicable
What you receive
  • ✓ Deal score — Steal, Great, Good, Fair, or Overpriced
  • ✓ Asking price vs. estimated market value
  • ✓ Days on lot where available
  • ✓ Price drop history
  • ✓ Owner count & accident history where available
  • ✓ Open safety recall flags
  • ✓ Opening offer, rock bottom & walk away price
  • ✓ Estimated savings at walk away
  • ✓ Estimated dealer acquisition cost based on market data
  • ✓ Estimated auction value — your negotiation floor
  • ✓ Estimated dealer margin before they break even
  • ✓ Negotiation ladder — projected score at each price level
  • ✓ Ready-to-use opening script
  • ✓ Specific talking points to use with the dealer
  • ✓ Step-by-step action plan to get a better price
  • ✓ Confidence rating on all estimates
  • ✓ 3-year cost breakdown — fuel, maintenance, insurance & depreciation
  • ✓ Estimated vehicle value after 3 years
Get My Full Report — $65
Most Popular Market Assessment Used vehicles only
I source the vehicles
Tell me what you want — I find the best options, analyze them and deliver a ranked report.
$75
per session · up to 5 vehicles · + tax if applicable
Search radius up to 100 miles from your ZIP code
Everything in Basic, plus
  • ✓ Estimated dealer acquisition cost based on market data
  • ✓ Estimated auction value — your negotiation floor
  • ✓ Estimated dealer margin before they break even
Ranked Comparison
  • ✓ All vehicles scored & ranked side by side
  • ✓ Best pick identified with written rationale
  • ✓ Vehicles to avoid flagged with reason
Negotiation Intelligence
  • ✓ Negotiation ladder — projected score at each price level
  • ✓ Ready-to-use opening script
  • ✓ Specific talking points to use with the dealer
  • ✓ What's working in your favor on this deal
  • ✓ Step-by-step action plan to get a better price
Not included
  • ✕ New vs. used comparison
  • ✕ 3-year cost breakdown
  • ✕ Priority concierge delivery
→ Upgrade to Premium for new vehicle analysis & full cost breakdown Get My Report — $75
Premium Assessment Used & new vehicles
The complete picture
Full sourcing, deep analysis, new vs. used comparison, and priority concierge delivery.
$125
per session · up to 5 vehicles · + tax if applicable
Search radius up to 100 miles from your ZIP code
Everything in Market, plus
  • ✓ New vehicle included in the analysis
  • ✓ Side-by-side new vs. used comparison on top pick
  • ✓ 3-year cost breakdown — fuel, maintenance, insurance & depreciation
  • ✓ Estimated vehicle value after 3 years
  • ✓ Warranty coverage gap analysis
  • ✓ Total cost of ownership vs. buying new
  • ✓ Confidence rating on all estimates
  • ✓ Priority concierge delivery
Get My Report — $125
Intelligence

What You Walk In With

Independent market intelligence — researched and delivered before you ever set foot on the lot. See what every term means →

$

Estimated Market Cost

Researched acquisition benchmarks, carrying cost estimates, and recon averages — giving you a data-driven floor for your negotiation.

↓

Rock Bottom Price

Dynamic floor based on days on lot. After day 45, market data suggests dealers approach auction pricing. We estimate the floor where a deal becomes realistic.

⚡

Negotiation Script Basic+Full, Market & Premium

A ready-to-use opening offer, step-by-step ladder, and specific talking points tailored to this exact vehicle and dealer situation.

⚠

Recall & Safety Flags

Live NHTSA check on every vehicle. Open recalls disclosed so you can use them as leverage or walk away clean.

#

Deal Score

Every vehicle scored 0–100 and rated: Steal, Great, Good, Fair, or Overpriced. No guesswork — know immediately whether it's worth pursuing.

≡

Ranked Comparison Market & Premium

Multiple vehicles scored side by side. Best pick clearly identified, red flags surfaced, written rationale for which one to pursue.

Proof, Not Promises

See a Real Report

Actual reports delivered to real customers. VIN and dealership redacted — everything else is unedited.

Real Customer Report
Basic + Full Report
New vs. Used comparison — 2 vehicles, full negotiation intelligence
View Real Report →
Real Customer Report
Premium Assessment
5 vehicles sourced, scored, and ranked — full comparison report
View Real Report →
See What You Get

Sample Reports

Actual report format — 2021 Ford F-150 XLT. All data illustrative only.

Sample — Illustration Only
Basic Assessment
$25 per session
Up to 3 vehicles · you provide links
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AUTO AGENT · VEHICLEREPORT
2021 Ford F150 xlt
white · 48,200 mi
Your Favorite Ford · Anywhere · Franchise
KBB Trade-In: $36,200 Est. Market Value: $43,440 (KBB × 1.2)
64
current
68
good
+4 → good deal
Fair Price
Within 2% of market
VehicleReport: Fair Deal
What This Means For You
At 87 days with Fair Price, this is a moderate position. Negotiate firmly using the auction alternative as your anchor.
Score vs. Price Rating
Score and price are both in the moderate range. Days on lot is the key variable — your leverage grows significantly as this car sits longer.
High urgency — significant leverage
Score Breakdown · 64/100
Price vs. Market (2.2% below est. market — KBB × 1.2)12/20
Price Value · dealer margin 12.1%6/20
High urgency — 60–89 days · curtailment due <14 days23/25
Vehicle History · clean20/20
Deal Momentum · Confirmed no drops after 87 days0/10
Franchise dealer · no CPO3/5
$42,500
Asking Price
—
Net Change
87 days
Days on Lot
87 days
Days on Site
—
Combined MPG
87 days on lot1 ownerNo accidents
⚠ Red Flags
  • ► Confirmed no price drops after 87 days — dealer holding firm. Use curtailment and auction leverage.
  • ► NHTSA Recall: ELECTRICAL SYSTEM: PARKING BRAKE — Ford Motor Company (Ford) is recalling certain 2021-2023 F-150 vehicles. Rear axle wiring may chafe against the axle housing, potentially causing unintended...
  • ► NHTSA Recall: EXTERIOR LIGHTING: MOONROOF — Ford Motor Company (Ford) is recalling certain 2021-2023 F-150 vehicles. Moonroof wind deflector clips may be inadequately attached, allowing the deflector to...
  • ► NHTSA Recall: POWER TRAIN: DRIVELINE: DRIVESHAFT — Ford Motor Company (Ford) is recalling certain 2021-2022 F-150 vehicles equipped with certain driveshaft assemblies that may separate from the...
Dynamic Rock Bottom by Days on Lot — Car at Day 87
0–44 Days
$39,417
45–89 Days ← NOW
$38,789
90+ Days
$37,574
120+ Days
$37,574
$4,583
Dealer Profit at Ask
Day ~113
Break-Even Day
Unknown
Days Since Last Change
Opening Offer
$36,158
Never open at target
Rock Bottom
$37,658
True cost + margin
Walk Away
$41,300
Rock bottom + 10%
Dealer Auction Reserve
$36,074
Their Manheim net — your floor
You save at walk away price Realistic target$1,200
Best case at rock bottom price$4,842
Floor plan rate calculated from SOFR 3.66% (Fallback) · Estimated · FRED API unavailable
Generated by AUTO AGENT · VehicleReport · CONFIDENTIAL
Sample — Illustration Only
Market Assessment
$75 per session
Up to 5 vehicles · we source them
Most Popular
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AUTO AGENT · VEHICLEREPORT
2021 Ford F150 xlt
white · 48,200 mi
Your Favorite Ford · Anywhere · Franchise
KBB Trade-In: $36,200 Est. Market Value: $43,440 (KBB × 1.2)
64
current
68
good
+4 → good deal
Fair Price
Within 2% of market
VehicleReport: Fair Deal
What This Means For You
At 87 days with Fair Price, this is a moderate position. Negotiate firmly using the auction alternative as your anchor.
Score vs. Price Rating
Score and price are both in the moderate range. Days on lot is the key variable — your leverage grows significantly as this car sits longer.
High urgency — significant leverage
Score Breakdown · 64/100
Price vs. Market (2.2% below est. market — KBB × 1.2)12/20
Price Value · dealer margin 12.1%6/20
High urgency — 60–89 days · curtailment due <14 days23/25
Vehicle History · clean20/20
Deal Momentum · Confirmed no drops after 87 days0/10
Franchise dealer · no CPO3/5
$42,500
Asking Price
—
Net Change
87 days
Days on Lot
87 days
Days on Site
—
Combined MPG
87 days on lot1 ownerNo accidents
⚠ Red Flags
  • ► Confirmed no price drops after 87 days — dealer holding firm. Use curtailment and auction leverage.
  • ► NHTSA Recall: ELECTRICAL SYSTEM: PARKING BRAKE — Ford Motor Company (Ford) is recalling certain 2021-2023 F-150 vehicles. Rear axle wiring may chafe against the axle housing, potentially causing unintended...
  • ► NHTSA Recall: EXTERIOR LIGHTING: MOONROOF — Ford Motor Company (Ford) is recalling certain 2021-2023 F-150 vehicles. Moonroof wind deflector clips may be inadequately attached, allowing the deflector to...
  • ► NHTSA Recall: POWER TRAIN: DRIVELINE: DRIVESHAFT — Ford Motor Company (Ford) is recalling certain 2021-2022 F-150 vehicles equipped with certain driveshaft assemblies that may separate from the...
Dynamic Rock Bottom by Days on Lot — Car at Day 87
0–44 Days
$39,417
45–89 Days ← NOW
$38,789
90+ Days
$37,574
120+ Days
$37,574
$4,583
Dealer Profit at Ask
Day ~113
Break-Even Day
Unknown
Days Since Last Change
Opening Offer
$36,158
Never open at target
Rock Bottom
$37,658
True cost + margin
Walk Away
$41,300
Rock bottom + 10%
Dealer Auction Reserve
$36,074
Their Manheim net — your floor
You save at walk away price Realistic target$1,200
Best case at rock bottom price$4,842
Negotiation Ladder — Projected Score Per Tier
Steal
Dealer taking a loss — rare but possible at 120+ days
Below $37,658
86
+22
Great Deal
Within 5% of rock bottom — your walk away target zone
$37,658 – $39,541
86
+22
Good Deal
5–10% above rock bottom — solid savings, acceptable outcome
$39,541 – $41,424
78
+14
Fair Deal← asking price is here
10–18% above rock bottom — push harder before accepting
$41,424 – $44,436
64
High/Overpriced
More than 18% above rock bottom — significant room to negotiate
Above $44,436
64
Score shown is projected if you negotiate into that price range · only price-sensitive categories change
Estimate confidence: High — all key fields entered, numbers are reliable
Negotiation
""This car has been sitting 87 days. I'm a serious buyer with financing ready — what number gets us to a deal today?""
01Open at $36,158. After 87 days the dealer's floor plan costs are real and growing. Their break-even day has passed — every additional day costs them money.
02"Your 90-day curtailment hits in 3 days — that forces another $3,620 cash payment to your floor plan lender on a car that still hasn't sold. I'm offering $37,658 right now, today. That's more than you'd net at auction with none of the hassle."
03"This vehicle doesn't have CPO certification — for a franchise dealer, that's a choice that leaves me with less protection. Factor that into your counter-offer."
04Your walk away price is $41,300. If they cannot reach this number, thank them and leave your contact information. Dealers frequently call back within 48 hours once they see you were serious.
Floor plan rate calculated from SOFR 3.66% (Fallback) · Estimated · FRED API unavailable
Generated by AUTO AGENT · VehicleReport · CONFIDENTIAL
Sample — Illustration Only
Premium Assessment
$125 per session
Up to 5 vehicles · new vs. used included
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AUTO AGENT · VEHICLEREPORT
2021 Ford F150 xlt
white · 48,200 mi
Your Favorite Ford · Anywhere · Franchise
KBB Trade-In: $36,200 Est. Market Value: $43,440 (KBB × 1.2)
64
current
68
good
+4 → good deal
Fair Price
Within 2% of market
VehicleReport: Fair Deal
What This Means For You
At 87 days with Fair Price, this is a moderate position. Negotiate firmly using the auction alternative as your anchor.
Score vs. Price Rating
Score and price are both in the moderate range. Days on lot is the key variable — your leverage grows significantly as this car sits longer.
High urgency — significant leverage
Score Breakdown · 64/100
Price vs. Market (2.2% below est. market — KBB × 1.2)12/20
Price Value · dealer margin 12.1%6/20
High urgency — 60–89 days · curtailment due <14 days23/25
Vehicle History · clean20/20
Deal Momentum · Confirmed no drops after 87 days0/10
Franchise dealer · no CPO3/5
$42,500
Asking Price
—
Net Change
87 days
Days on Lot
87 days
Days on Site
—
Combined MPG
87 days on lot1 ownerNo accidents
⚠ Red Flags
  • ► Confirmed no price drops after 87 days — dealer holding firm. Use curtailment and auction leverage.
  • ► NHTSA Recall: ELECTRICAL SYSTEM: PARKING BRAKE — Ford Motor Company (Ford) is recalling certain 2021-2023 F-150 vehicles. Rear axle wiring may chafe against the axle housing, potentially causing unintended...
  • ► NHTSA Recall: EXTERIOR LIGHTING: MOONROOF — Ford Motor Company (Ford) is recalling certain 2021-2023 F-150 vehicles. Moonroof wind deflector clips may be inadequately attached, allowing the deflector to...
  • ► NHTSA Recall: POWER TRAIN: DRIVELINE: DRIVESHAFT — Ford Motor Company (Ford) is recalling certain 2021-2022 F-150 vehicles equipped with certain driveshaft assemblies that may separate from the...
True Dealer Cost · Franchise · SOFR 3.66% + 200bps$5.613/day
Est. dealer retail · Standard tier · KBB × 1.2$43,440
KBB Trade-In (dealer acquisition)$36,200
Initial flooring fee$150
Reconditioning cost$1,000
Floor plan interest · 87 days$488
Lot insurance · 87 days × $0.90/day$78
True Dealer Cost$37,917
Auction Alternative · What Dealer Gets at Manheim/ADESA
Desirability tier (102% of KBB)$36,924
Auction seller fee$500
Transport to auction$350
Dealer Net at Auction$36,074
Dealer loss at auction vs. true cost: $-1,843 · auction is worse than selling to you
Dynamic Rock Bottom by Days on Lot — Car at Day 87
0–44 Days
$39,417
45–89 Days ← NOW
$38,789
90+ Days
$37,574
120+ Days
$37,574
$4,583
Dealer Profit at Ask
Day ~113
Break-Even Day
Unknown
Days Since Last Change
Opening Offer
$36,158
Never open at target
Rock Bottom
$37,658
True cost + margin
Walk Away
$41,300
Rock bottom + 10%
Dealer Auction Reserve
$36,074
Their Manheim net — your floor
You save at walk away price Realistic target$1,200
Best case at rock bottom price$4,842
Negotiation Ladder — Projected Score Per Tier
Steal
Dealer taking a loss — rare but possible at 120+ days
Below $37,658
86
+22
Great Deal
Within 5% of rock bottom — your walk away target zone
$37,658 – $39,541
86
+22
Good Deal
5–10% above rock bottom — solid savings, acceptable outcome
$39,541 – $41,424
78
+14
Fair Deal← asking price is here
10–18% above rock bottom — push harder before accepting
$41,424 – $44,436
64
High/Overpriced
More than 18% above rock bottom — significant room to negotiate
Above $44,436
64
Score shown is projected if you negotiate into that price range · only price-sensitive categories change
1 · Upfront Purchase Price
Walk away target$41,300
vs. #1 ranked vehicle+$19,997 more upfront
2 · 3-Year Operating Cost$4,653
Fuel · 12k mi/yr · $3.50/galN/A
Maintenance est.$4,116
Warranty gap exposure~$1,800 est.
Insurance vs. comparable new$1,263 over 3 yrs
Used vehicles typically cost less to insure — lower replacement value and reduced lender requirements. Estimate vs. a comparable new car. Actual savings vary by insurer, driver history, and coverage level.
3 · Resale Impact — only if you sell
Est. value lost to depreciation over 3 yrs~$6,254
Est. vehicle value after 3 yrs~$35,046
How Ranking Was Determined
#6 · This vehicle · Purchase + Operating
$45,953
$41,300 + $4,653
Ranked by purchase price + 3-year operating cost — cash you actually spend. Depreciation shown for context but not included in ranking.
Estimate confidence: High — all key fields entered, numbers are reliable
Negotiation
""This car has been sitting 87 days. I'm a serious buyer with financing ready — what number gets us to a deal today?""
01Open at $36,158. After 87 days the dealer's floor plan costs are real and growing. Their break-even day has passed — every additional day costs them money.
02"Your 90-day curtailment hits in 3 days — that forces another $3,620 cash payment to your floor plan lender on a car that still hasn't sold. I'm offering $37,658 right now, today. That's more than you'd net at auction with none of the hassle."
03"This vehicle doesn't have CPO certification — for a franchise dealer, that's a choice that leaves me with less protection. Factor that into your counter-offer."
04Your walk away price is $41,300. If they cannot reach this number, thank them and leave your contact information. Dealers frequently call back within 48 hours once they see you were serious.
Deal Analysis — Why This Score
Working in Your Favor
Dealer Urgency — High urgency — 60–89 days · curtailment due <14 days23/25
Vehicle History — Clean history20/20
Dragging the Score Down
Price vs. Market — 2.2% below estimated market value12/20
Price Value (margin) — Dealer margin at asking: 12.1%6/20
Deal Momentum — Confirmed no drops after 87 days0/10
Buyer Protection — Franchise dealer · no CPO3/5
What Asking Price Would Make This a Better Deal
Strong Dealneeds 6 more pts$39,965
Exceptional Dealneeds 21 more pts$36,924
Price is one lever — urgency, history, and momentum also drive the score. The biggest single factor is days on lot. Come back when this car has been sitting longer.
Action Plan — How to Get a Better Deal
Wait until day 90 (Maximum urgency)Projects to 66/100 · Fair Deal
At day 90 + negotiate price to $42,137 → Strong Deal. Both conditions required simultaneously.
Days on lot is free leverage — it accumulates without any action from you. Price negotiation is additional leverage on top.
Floor plan rate calculated from SOFR 3.66% (Fallback) · Estimated · FRED API unavailable
Generated by AUTO AGENT · VehicleReport · CONFIDENTIAL
Free Resources

Free Buyer Tools

Free tools from AGH Performance — built from the same market research behind every report. No purchase required.

Dealer Fee Checker
See if the doc fee, prep fee, or admin fee on your deal sheet is normal for your state — or padded above typical.
Check My Fees →
CPO Worth-It Calculator
Compare your Certified Pre-Owned premium against typical warranty value for your manufacturer's CPO program.
Check My CPO Premium →
Best Time to Buy
When dealers are most motivated to deal — end of month, quarter, year, and model-changeover timing.
See Timing Guide →
Common Questions

FAQ

Reports are delivered in the order payment is received. Premium Assessment includes priority delivery ahead of the standard queue.
We can't guarantee a specific outcome — results depend on the vehicle, dealer, and market conditions. However, we provide you with the strongest market-based analysis and negotiation intelligence to give you the best possible chance at a better deal.
Basic Assessment or Basic + Full Report is perfect. Send us the listing link(s) and we'll analyze it.
Basic and Market are for used vehicles only. Basic + Full Report and Premium both include new vehicle analysis and side-by-side new vs. used comparison — with Basic + Full Report, you provide the listing URLs yourself; with Premium, we source the vehicles for you.
Choose your assessment and pay securely through Stripe. Then fill out the short form that follows: for Basic or Basic + Full Report, paste the listing URL(s) for vehicles you've already found. For Market or Premium, tell us what you're looking for — make, model, budget, must-haves — and we source the vehicles for you.
The Basic + Full Report gives you everything in the Basic Assessment plus the complete Premium data output — estimated dealer acquisition cost, negotiation ladder, opening script, talking points, and step-by-step action plan. You provide the vehicle listing URLs (up to 3) and we deliver the full analysis. Covers both new and used vehicles. Perfect if you already know which vehicles you want to look at and want maximum intelligence.
No — AGH Performance covers cars, trucks, and SUVs only. We don't currently analyze boats, RVs, ATVs, motorcycles, or other non-automotive vehicles.
Disclaimer

All analysis provided by AGH Performance is based on publicly available market data and industry benchmarks. Estimates of dealer acquisition cost, auction value, and dealer margin are approximations only and do not reflect actual dealer records or internal data. AGH Performance makes no guarantee of specific savings or outcomes. Results may vary based on market conditions, vehicle, and dealer.

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